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Notes about the Industry

Picking the most effective social media platform for your business to engage in is an important decision to make. Picking 1-3 platforms that best suit your business will eliminate sporadic interactions, and laser focus your efforts to make the most of your social media efforts.

There are many social media platforms to choose from, which makes things confusing for many marketers.  Below is a breakdown of the most popular platforms by characteristic.

  • Kitchen-sink networks: Twitter and Facebook
  • Business-focused networks: LinkedIn
  • Image-based networks: Pinterest and Instagram
  • Video networks: YouTube, Vimeo, Vine
  • SEO and authorship networks: Google+
  • Location-based networks: Foursquare, Yelp
  • Niche networks: reddit

According to a recent report, marketers are increasingly placing higher value on social media marketing. 92% of marketers said that social media is important for their business, up from 86% in 2013.

A well managed social media presence can be a hugely valuable asset for your business. On the other hand, an ineffective or vacant social media presence can negatively affect your business.  Marketers and business owners need to choose which social media platforms to use, and ignore the platforms that will not help them engage in their target audience.

The below 3 tips can help you determine the best social media platform for your business.

  1. Check out what your competitors are using. Take note of which companies are successfully engaging with their customers, and how their doing it.
  2. Pick a platform that targets your demographic.  Don’t waste your time targeting the wrong people group, do some research and choose the platform that targets your customers.
  3. Decide how much time you’ll be able to devote to social media marketing.  Don’t spread yourself too thin. Pick 1-3 platforms that you’re confident in and develop a plan that you can stick to.
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Video is the most effective means of communication that’s ever existed.  Below are the top 3 reasons why your business NEEDS an explainer video for your product or service.

1 – INCREASE CONVERSION RATES

Video Rascal conducted a survey that showed that conversion rates increase up to 85% for websites that use explainer videos. The bottom line is, explainer videos increase your bottom line. Period.

2 – CLARIFY YOUR PRODUCT OR SERVICE

Many companies have a great product or service, but fail to clearly communicate the overall vision and clarify the key benefits to the customer.  A boring page of text requires too much mental energy and time in today’s fast paced bite-sized world.  Why make your users think when you can do the thinking for them?  Explainer videos allow your users to relax and be entertained, while receiving information about your product or service in an easily digestible way, with a message they’ll remember.  

3 – GRAB THE ATTENTION OF YOUR AUDIENCE

Today’s consumer is bombarded by multiple forms of media on a constant basis.  Unfortunately, text doesn’t stand a chance at competing against more engaging forms of media.  Explainer videos break through the noise and capture the attention of your audience.  One effective way to stand out from the crowd is to grab your audience’s attention through a well crafted, engaging explainer video.

Contact us today if you’d like to better connect with your audience with an animated explainer video.

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Shoot us an email or give us a call at 503.360.6163. We’d love to hear more about your project.

Our Services

Recent Projects

  • FlashRouters

    Website Design & Build

    FlashRouters “flashes” today’s most popular routers with DD-WRT or Tomato firmware, greatly increasing your routers security and performance.  Likewise, we helped FlashRouters unlock the full potential of their innovate brand with a new Magento store.  We executed a complete re-design and re-build of the store on a new version of Magento CE with a highly customized responsive front-end theme. We also implemented an enhanced Magento CMS for all content pages. giving the FlashRouters staff power over all areas of content from an easy to use backend interface.  The FlashRouters website is another shining example of the power and flexibility of Magento CE.

  • Align Footwear

    Website Design & Build

    Align Footwear helps align the body’s kinetic chain through their innovative shoe insoles.  We re-imagined, re-designed, and re-built the Align Footwear website using WordPress / Woocommerce, giving them virtually unlimited flexibility as they continue to grow.

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Recent Animated Explainer Projects

  • Rival Iq

    Animated Explainer Video

    RivalIQ gives marketers a competitive edge with their innovative cloud based analytics software.  We crafted a fun, engaging & informative animated explainer video to introduce users to Rival IQ cloud software.

  • Cloud Elements

    Animated Explainer Video

    Cloud Elements was built for developers to integrate and manage their API’s all in one place.  We worked with Cloud Elements to craft a fun, engaging & informative animated explainer video to introduce users to the advantages of using the Cloud Elements software.

View All Animated Explainers